How to buy shares online and build a winning portfolio in India?

Thanks to digital platforms, investing in the stock market is easier than ever, allowing investors to buy shares online in just a few steps. However, building a winning portfolio requires more than just picking random stocks. 

It involves strategic planning, understanding risk tolerance, and utilising trading apps effectively. This blog will help you through the important steps to buy shares online and build a portfolio that suits your financial objectives.

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Determine your asset allocation

Before investing, evaluate your financial situation and risk tolerance. Factors like age, income, investment horizon, and financial objectives will influence your portfolio’s asset allocation.

A young investor with a long investment horizon may afford to take higher risks by allocating more capital to equities.

A middle-aged investor nearing retirement may prefer a conservative approach with a mix of bonds and stable stocks.

Your personality also plays a role. If short-term market fluctuations cause you to stress, a balanced or conservative portfolio may be a better option. Assessing your risk tolerance helps prevent impulsive decisions that may negatively affect your investments.

Achieving the right portfolio mix

After defining your asset allocation, the next step is selecting the right securities to maintain portfolio balance. Diversify your investments across different asset classes, such as:

  1. Stock picking

If you prefer an active approach, research individual stocks before investing. Use stock screeners to shortlist potential companies based on their financial health, industry performance, and growth potential. Consider factors such as market capitalisation, sector performance, and dividend yields.

  1. Bond selection

Bonds are one of the great options for risk-averse investors. When selecting bonds, consider elements such as maturity, coupon rate, credit rating, and interest rate trends. Government bonds and corporate bonds provide different levels of stability and returns.

  1. Mutual funds and ETFs

For a hands-off investment strategy, mutual funds and Exchange-traded Funds (ETFs) offer professional management. Trading apps allow easy access to index funds and ETFs, which track market indices and require minimal effort to maintain. ETFs, in particular, offer low-cost diversification across sectors.

Reassessing and rebalancing your portfolio

Market fluctuations can change the weight of different assets in your portfolio over time. Periodic rebalancing ensures that your investments remain aligned with your financial goals. To do this:

  • Review your portfolio’s asset allocation at regular intervals.
  • Identify overweighted and underweighted asset classes.
  • Sell overperforming assets and reinvest in underweighted areas to maintain balance.

For example, if smallcap stocks have surged and now make up 30% of your portfolio instead of the intended 15%, consider selling some shares or shifting new investments to other asset classes. Trading apps provide portfolio-tracking tools to simplify this process.

Strategic rebalancing for long-term success

Rebalancing should be done strategically to optimise tax efficiency. If selling stocks triggers high capital gains taxes, consider reallocating new investments to other asset classes rather than selling existing ones. However, if an asset class is at risk of declining, selling may be the right move despite tax implications.

Four-fund portfolio approach

A four-fund portfolio is an effective way to build a diversified investment strategy. It includes:

  1. Domestic stocks
  2. Domestic bonds
  3. International stocks
  4. International bonds

This structure ensures exposure to different markets, reducing risk while maintaining the potential for growth.

How to buy shares online in india?

The Indian stock market has become highly accessible, allowing investors to buy shares online using trading apps. Follow these steps to start investing:

  1. Open a Demat and trading account

A Demat or a trading account is required for trading stocks in India. Choose a SEBI-registered stockbroker or use a trading app that offers a seamless user experience.

  1. Complete the KYC process

Submit documents like your PAN card, Aadhaar card, and bank details to verify your identity. This process ensures compliance with regulatory guidelines.

  1. Research and select stocks

Before buying shares, conduct thorough research on different companies. Consider fundamental and technical analysis to make informed decisions.

  1. Place your order

Using your trading app, search for the stock you want to buy, enter the quantity, and select the type of order (market or limit order). Confirm the transaction to execute the trade.

  1. Monitor and manage your portfolio

Once you have built your portfolio, use portfolio tracking tools available on trading apps to keep track of performance and make necessary adjustments.

Start your investment journey today

Successful stock market investing is a long-term endeavour that demands patience, discipline, and strategic planning. By following the steps outlined above, you can confidently buy shares online and build a well-balanced portfolio tailored to your financial goals.

Leverage trading apps to stay informed, monitor market trends, and make smarter investment decisions. A trusted online trading platform like Ventura can provide valuable research tools and a seamless investment experience.

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